QUANTITATIVE EVALUATION OF ENTERPRISE MARKETING EFFECTIVENESS

Assessing enterprise micro-blogging marketing communication effectiveness and improvement suggestions

The Internet has changed the way of traditional marketing propagation dramatically. Increasingly enterprises pay much attention on micro-blogging marketing and utilize it as a necessary tool of promotion. It has practical meaning for those enterprises analyzing the factors which influence the effect of micro-blogging marketing, therefore building better marketing strategies and enhancing the pr...

Quantitative Evaluation of Enterprise DRM Technology

It is of critical business importance for organizations to keep confidential digital documents secure, as the potential cost and damage incurred from the loss of confidential digital documents have increased significantly in recent years. Digital Rights Management (DRM) was developed to help organizations keep digital documents secure, as one of many digital information security solutions. In t...

IT vs. Marketing: Efficiency and Effectiveness Evaluation

Owing to budget constraints, managers should balance the expenditure requirement of IT and marketing department. This paper offers a new method to evaluate the importance of IT department and marketing department. It introduces the triangular three-stage DEA model to measure the expenditure efficiency and effectiveness. Using the data of the hotel industry of Macao, it shows that IT and marketi...

Marketing for the Value-Added Agricultural Enterprise

Quantitative Analysis of Enterprise Architectures

Enterprise architecture is concerned with a description of all the relevant elements that make up an enterprise and how these elements inter-relate. It covers aspects ranging from the technical infrastructure, through software applications, to business processes and products. The relations between these layers play a central role. Also from a quantitative analysis perspective, the layers are in...